Thursday, August 19, 2010

Rating Wine

Consumers ask me about a wine's specific score every time I run a tasting. This is natural: Most people want to have some sort of metric against which to measure their own tastes and impressions of a wine, and the palates of experts is a good place to start.

The danger, of course, is when the ratings--from Robert Parker, Wine Spectator, Wine Enthusiast, and others--are perceived as the final word on a wine's quality. I can't tell you how many times I've spoken with consumers who love a bottle of wine, but when I tell them that it hasn't been rated, or that it only received, say, an 87 in the Wine Advocate, they decide not to purchase it or have another glass.

Using point-scores as a reference is a good thing; using them as a crutch is not.

That having been said, I've included a very interesting video below: It's a behind-the-scenes look at how one major publication, Wine Enthusiast, goes about tasting the wines for their magazine.


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