The following quote, taken completely out of context, seems to have nothing to do with wine. And yet at stake is a fortune--literally--in wine sales. Here it is:
“Dozens of species of marsupials live in Australia...”
The obvious question, then, is this: Why should we care?
Because for the last couple of weeks, the wine world has been in a tizzy about a huge lawsuit unfolding right now. According to The Wall Street Journal, “The producer of Yellow Tail, the nation's best-selling imported wine, is suing the maker of Little Roo for trademark infringement. At issue: whether the kangaroo on Little Roo's label is a knockoff of the wallaby on Yellow Tail's.”
This has potentially huge implications for the so called critter-label wines that so many consumers are so enamored of. The entire story is linked up right here. I’d also recommend taking a look here, at the Journal’s interactive label-matching game. Fun, and kind of upsetting at the same time.