Tuesday, July 7, 2009

Three Dolla Koala?

Seven years after Americans made the acquaintance of Two Buck Chuck, it‘s time to brace for yet another ultra-inexpensive wine, this one grown in the Land Down Under but bottled, labeled, and shipped out across this country from California by none other than Fred Franzia, the man behind the “Chuck” wines.

An article this past weekend in The Modesto Bee goes into more detail (click here for the link), but the ultimate question is this: How do wines like “Two Buck Chuck” or “Three Dolla Koala” impact the industry as a whole? Are they good points of entry for wine beginners, or category killers that unfairly set expectations of price unrealistically low? And, finally, what has been your experience with the quality of wines like these—positive or negative? Let us know what you think by posting a comment below.


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